The coming together of e-commerce and social media to create a new business channel, social commerce is increasingly gaining traction in the retail space. Consumers discover and purchase goods and services directly through social media platforms like Facebook, Instagram, and YouTube among others. There is a growing concern about the balance between truthful marketing and influencer popularity on social media.
VIP Industries, led by Neetu Kashiramka, focuses on regaining lost market share through product enhancements, e-commerce optimization, and market strategy improvements, targeting a significant growth in the luggage industry. Kashiramka says: "From Q4 onwards, it will be double digit growth. So, you will start to see some market share gain starting from Q4 itself."
The e-commerce giant plans to achieve this by allowing certain leases to expire naturally, discontinuing the use of some office floors, and negotiating early lease terminations for specific buildings. "We're constantly evaluating our real-estate portfolio based on the dynamic and diverse needs of Amazon's businesses by looking at trends in how employees are using our offices," said Brad Glasser, a spokesperson for Amazon, in an email to Business Insider.
Earlier this month, The Body Shop, in an official release, announced that its US subsidiary was no longer operational, effective March 1.
In recent years, approximately 12.5 crore consumers in India have embraced online shopping, with a significant portion hailing from tier-II, -III, and -IV cities.
FMCG companies are targeting the mass segment by launching digital first products at lower prices due to the growth of e-commerce. This shift includes companies like Parle Products, Emami, Dabur, and Hindustan Unilever (HUL), driven by the need to reduce online costs and increase volume sales.
Global e-commerce is expected to grow at more than twice the rate as offline purchases, and, by decade’s end, 25,000 packages will be shipped every second, according to an analysis by environmental group Stand.earth. Amazon eliminated its 2030 goal and is instead promising to achieve carbon neutrality by 2040. UPS scotched its 2025 emissions-reduction pledge. And FedEx’s emissions continue to rise as its EV deployments trail many of its competitors.
Omnichannel meat retailer Licious has laid off 80 employees, representing 3% of its employee base, as part of what it called an “operational reset to sharpen growth focus”. The impacted employees are being offered two months’ salaries as compensation, along with the variable payment for FY24, it added in a statement.
A Russian court on Thursday said it had fined US e-commerce giant Amazon 2 million roubles ($22,254) for failing to remove what it said was illegal content. Russia also fined the company more than 200 million roubles on Jan 17 for not having a physical presence in the country, and 4 million roubles in October also for failing to removed banned content.
Srivastava is a veteran CX leader, responsible for designing omnichannel customer journeys and ensuring a high-quality customer experience for the e-commerce marketplace.
On Friday, the Confederation of All India Traders (CAIT) filed a complaint against the marketplace, alleging that it was engaged in deceptive trade practices with one of its sellers exploiting "religious sentiments for commercial gains". In its complaint, submitted to consumer affairs minister Piyush Goyal, the CAIT also alleged that these food products were not authentic prasad, or religious offerings, from the Ram temple in Ayodhya.
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